It might be an exaggeration to say apps make the world go ‘round, but it’s no exaggeration to say that apps are everywhere these days. Your phone wouldn’t be much fun without them. Insurance agencies are jumping on board with apps now and you should, too.
According to research by EY, insurers are using apps for three main reasons:
- To be able to easily offer services through a mobile channel
- To cater to customers who demand self-service options
- To satisfy the needs of customers and agencies that want modern customer service options
Although insurers have a bevy of apps for their agents and customers, EY reports, uptake of those apps has been a bit sluggish. This could be due to the relative lack of interaction between an insurance agent and client. Yet, that lack of interaction can be a selling point for an insurance agency app.
Almost every business, regardless of what it does, has an app. This is because young people today simply like them and like to do business this way. Millennials, of course, are famous for wanting to do everything they can on their phones and every subsequent generation — your future customers — is going to want to do business on their phones even more.
One of the first things young people do when they’re researching a business is check out its app. Not having one might make you seem less legitimate in a world where people are judging you on how well your site works on their phones and how slick your app functions.
Apps expand your business hours to “all the time.” As long as a service can be offered in a self-serve manner, you can add it to your app and give people the ability to do it themselves. Add a payment gateway to it and your app is basically an agency in your customers’ pockets. It’s not that the younger generation is antisocial, they’re just incredibly self-sufficient. They don’t want to spend time dealing with an insurance agent or an administrative person on something they could easily do themselves if you just gave them the tools to do it.
Having an app also also gives you the opportunity to engage customers all the time, too. If people have your app downloaded, you no longer have to wait to connect with them. You can send push notifications or set up a geofence around your business to entice customers who are near your business to come in with special offers like a deal on travel insurance.
Of course you’ll want to be discerning about how much you reach out to people so you don’t annoy them, but having your own app is a bit like having your own ad agency in your customers’ pockets.
More Branding Opportunity
Slapping your logo on an app, as long as it looks good and functions well, is another way to get your brand out there. Think about how much a person looks at their phone everyday. According to comScore’s 2017 Cross Platform Future in Focus report, an average American adult (18+) spends almost three hours on their phone each day. Granted, they’re probably not spending that time on an insurance agency app, but as they scroll through their apps to get to the one they want, they’ll be seeing your icon on their screen. That counts. Being a part of their everyday lives, even in this small way, keeps you in their minds along with all your other branding initiatives.
If you are going to market your agency to millennials (and you’re going to have to if you want to stay in business) then you need an app. Shop around for a reputable app developer and be prepared to spend some money on it. (It’s an investment, not an expense.) Developing an app isn’t cheap, but if you do it right, you open your business up to a whole new group of potential clients.
Of course, you still have to do the basics, too. That means having a smooth-running operation. And to help you run your agency as efficiently as you can, Evolution Agency Management software has been tailored to be flexible, secure and easy-to-use. Please visit us to book a demo today to find out how we can help your insurance agency run as smoothly as possible.