How to Avoid Getting Caught by Spear Phishing

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As we’ve covered before, hacking isn’t usually the highly technical and sophisticated activity that is portrayed in movies. More often than not, it’s just old fashioned trickery, mainly luring people to fake websites and capturing their sign in credentials or getting them to unwittingly download something that contains a virus. One such tactic has been… Read more »

Why Your Insurance Agency Needs a Mobile App

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It might be an exaggeration to say apps make the world go ‘round, but it’s no exaggeration to say that apps are everywhere these days. Your phone wouldn’t be much fun without them. Insurance agencies are jumping on board with apps now and you should, too. According to research by EY, insurers are using apps… Read more »

Millennials and Insurance: How to Market to Them

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Millennials tend to experience classic life milestones much later in life than previous generations or not at all, which is a problem for insurance agencies. They are experiencing the conundrum that most mature businesses face when it comes to millennials, and that is how to market to them. Late Bloomers Unlike previous generations, millennials, saddled… Read more »

5 Email Marketing Tips for Insurance Agencies

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Email marketing remains one of the most effective ways for insurance agencies to reach new clients. However, in order for it to be effective, you have to do it right. When you can get it right, you build trust with leads and you can more easily turn those leads into clients. Make Sure Your Emails… Read more »

Running a Profitable Insurance Agency in the Digital Age

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Businesses in all industries have embraced the analytics, telematics and big data that are all hallmarks of the digital age we live in. Some businesses, like retail, seem tailor made to take advantage of the tools and techniques of digital marketing and sales. Others, like insurance, have to be more creative in their use of… Read more »