Growth is a crucial aspect for any business, including insurance agencies. Stay small and risk getting swamped by larger competition who can use economies of scale to their advantage. You don’t have to be the biggest fish in your pond, but it pays not to be the tiniest minnow, either. If your little operation is… Read more »
Tips and Tricks to Better Communicate With Customers In The Digital Age
Communication — as the saying goes — is key. That is true for any type of relationship, including your agency’s relationship with your customers. Communication has changed in the digital age and insurance agencies need to adapt to these changes in the way people communicate with each other. While phone calls used to be everyone’s… Read more »
How to Avoid Getting Caught by Spear Phishing
As we’ve covered before, hacking isn’t usually the highly technical and sophisticated activity that is portrayed in movies. More often than not, it’s just old fashioned trickery, mainly luring people to fake websites and capturing their sign in credentials or getting them to unwittingly download something that contains a virus. One such tactic has been… Read more »
What are the main security vulnerabilities for your insurance agency?
Security is at the top of everyone’s minds nowadays. From Facebook to Google to Quora, many of the biggest companies around suffered major security breaches that affected hundreds of millions of people around the world in 2018. If you haven’t made a New Year’s resolution yet for your insurance agency, make 2019 the year you… Read more »
The Best Agency Management Systems: What You Should Be Looking For
Upgrading an agency management system is a huge undertaking, which is why it is imperative to find the right one. The effort it takes to determine what you need, find appropriate vendors to solicit demos from and choose the right system, means the one you pick needs to work for years to come. It’s a… Read more »
Why Your Insurance Agency Needs a Mobile App
It might be an exaggeration to say apps make the world go ‘round, but it’s no exaggeration to say that apps are everywhere these days. Your phone wouldn’t be much fun without them. Insurance agencies are jumping on board with apps now and you should, too. According to research by EY, insurers are using apps… Read more »
Millennials and Insurance: How to Market to Them
Millennials tend to experience classic life milestones much later in life than previous generations or not at all, which is a problem for insurance agencies. They are experiencing the conundrum that most mature businesses face when it comes to millennials, and that is how to market to them. Late Bloomers Unlike previous generations, millennials, saddled… Read more »
Efficiently Managing Your Insurance Agency: 3 Things You Should be Doing Today
Insurance is a pretty safe industry to get into. There will always be a need for insurance and good insurance agents fulfill an important need in their respective communities. But while it’s a necessary industry, it is also a competitive industry. Therefore, insurance agencies need to make sure they are running as efficiently as possible… Read more »
5 Email Marketing Tips for Insurance Agencies
Email marketing remains one of the most effective ways for insurance agencies to reach new clients. However, in order for it to be effective, you have to do it right. When you can get it right, you build trust with leads and you can more easily turn those leads into clients. Make Sure Your Emails… Read more »
Insurance Agency Marketing Trends – 6 Things Every Agency Should Do
Marketing trends come and go. Throughout 2017, smart insurance agencies will pick up on what is effective and use those marketing trends to their advantage. From using more video to putting the focus on the overall customer experience, we look at six marketing trends for insurance agencies that will help you garner leads and turn… Read more »