It might be an exaggeration to say apps make the world go ‘round, but it’s no exaggeration to say that apps are everywhere these days. Your phone wouldn’t be much fun without them. Insurance agencies are jumping on board with apps now and you should, too. According to research by EY, insurers are using apps… Read more »
Millennials and Insurance: How to Market to Them
Millennials tend to experience classic life milestones much later in life than previous generations or not at all, which is a problem for insurance agencies. They are experiencing the conundrum that most mature businesses face when it comes to millennials, and that is how to market to them. Late Bloomers Unlike previous generations, millennials, saddled… Read more »
Efficiently Managing Your Insurance Agency: 3 Things You Should be Doing Today
Insurance is a pretty safe industry to get into. There will always be a need for insurance and good insurance agents fulfill an important need in their respective communities. But while it’s a necessary industry, it is also a competitive industry. Therefore, insurance agencies need to make sure they are running as efficiently as possible… Read more »
5 Email Marketing Tips for Insurance Agencies
Email marketing remains one of the most effective ways for insurance agencies to reach new clients. However, in order for it to be effective, you have to do it right. When you can get it right, you build trust with leads and you can more easily turn those leads into clients. Make Sure Your Emails… Read more »
Insurance Agency Marketing Trends – 6 Things Every Agency Should Do
Marketing trends come and go. Throughout 2017, smart insurance agencies will pick up on what is effective and use those marketing trends to their advantage. From using more video to putting the focus on the overall customer experience, we look at six marketing trends for insurance agencies that will help you garner leads and turn… Read more »
Running a Profitable Insurance Agency in the Digital Age
Businesses in all industries have embraced the analytics, telematics and big data that are all hallmarks of the digital age we live in. Some businesses, like retail, seem tailor made to take advantage of the tools and techniques of digital marketing and sales. Others, like insurance, have to be more creative in their use of… Read more »
Insurance Software Products That all Insurance Agencies Should be Leveraging
Running an insurance agency can be a daunting task. It requires a constant effort of attracting new leads and turning those leads into clients while also retaining the clients you have. Tasks only become more difficult as the agency grows. Fortunately, there are many software tools that make functions like marketing and social media easier… Read more »
How to Evaluate Agency Management Systems – 4 Things You Need to Look Out For
Weighing risks is at the core of the insurance industry. Meticulous attention is given to poring over data and calculating just how much risk is involved with any given activity. So, it makes sense that an insurance agency would also weigh its options before deciding on which agency management system to employ. When deciding on… Read more »
Announcing a Mobile App for Insurance Agencies
Evolution Agency Management has partnered with Cogitate Technology Solutions to create a custom mobile app for insurance agencies. This new mobile app will promote your brand and provide your clients 24/7 direct access to your agency, enabling you to better compete with direct channel writers and other retail agencies. This application is customized… Read more »
How to Create Secure but Easy to Remember Passwords
You have probably read many pieces of advice regarding your passwords, particularly the importance of having a fairly complicated password that hackers would not easily guess. The problem is, of course, that if you make it complicated and hard to guess, it is also impossible to remember it yourself. So I’d like to share… Read more »